"A billboard doesn’t just tell people who you are—it reminds them you’re still here."
It takes more than one post to build a brand. Here's a better strategy.
Today’s most trusted brands aren’t built in a single scroll. They’re built with around 7 hours of content, across 11 different touchpoints, and in 4 locations where your audience naturally spends time. This is known as the 7-11-4 Rule and it’s how you go from unknown to unforgettable.
Touchpoints could include:
Each moment helps build recognition, and billboards still offer one of the few guaranteed, screen-free exposures your brand can count on.
In New Zealand, over 57% of people see billboards daily, and they’re proven to drive web searches, store visits, and campaign recall—especially when paired with digital and social.
For more information, check out these articles published in Forbes Magazine discussing Outdoor Advertising: Is it right for you?
https://www.forbes.com/councils/forbestechcouncil/2022/03/15/outdoor-advertising-to-broadcast-your-brand-is-it-right-for-you/
and Medium.com's Kasim Aslam discussing Google's 7-11-4 Rule.
https://medium.com/@kasimaslam/googles-7-11-4-rule-and-why-it-matters-f274205dba0f
